Freeze the Fear with Wim Hof

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Holly Willoughby and Lee Mack follow eight celebrities embarking on a once-in-a-lifetime adventure in the Italian mountains in sub-zero conditions. Over the course of a few weeks, the celebrities face a series of daunting, cold challenges designed to push their minds and bodies to the limit. Along the way, the celebrities are guided by record-breaking, extreme athlete, Wim Hof, AKA 'The Ice Man', who believes that embracing the cold has the ability to change their lives for the better.