Icons Unearthed: Transformers

Icons Unearthed: Transformers A Marvel-Ous Marketing Campaign

The team look at the history of the Transformers, which began as a modest import toy and became a multi-billion dollar merchandise line that would inspire a multi-billion dollar film franchise.

1:00 PM on Much Music

Select your lineup for TV local listings

Icons Unearthed: Transformers A Marvel-Ous Marketing Campaign

The team look at the history of the Transformers, which began as a modest import toy and became a multi-billion dollar merchandise line that would inspire a multi-billion dollar film franchise.

4:00 PM on Much Music

Select your lineup for TV local listings

Icons Unearthed: Transformers A Marvel-Ous Marketing Campaign

The team look at the history of the Transformers, which began as a modest import toy and became a multi-billion dollar merchandise line that would inspire a multi-billion dollar film franchise.

10:00 PM on Much Music

Select your lineup for TV local listings

Icons Unearthed: Transformers It's Over Prime

Transformers soars in popularity, but Hasbro sidelines Marvel and kills off Optimus Prime to push new toys in a risky move that could make or break the franchise.

1:00 PM on Much Music

Select your lineup for TV local listings

Icons Unearthed: Transformers It's Over Prime

Transformers soars in popularity, but Hasbro sidelines Marvel and kills off Optimus Prime to push new toys in a risky move that could make or break the franchise.

4:00 PM on Much Music

Select your lineup for TV local listings

Icons Unearthed: Transformers It's Over Prime

Transformers soars in popularity, but Hasbro sidelines Marvel and kills off Optimus Prime to push new toys in a risky move that could make or break the franchise.

10:00 PM on Much Music

Select your lineup for TV local listings

Icons Unearthed: Transformers The Odd Couple Transforming Hollywood

Starting as simple imported toys, the Transformers grew into a multibillion-dollar global franchise that later dominated the film industry.

1:00 PM on Much Music

Select your lineup for TV local listings

Icons Unearthed: Transformers The Odd Couple Transforming Hollywood

Starting as simple imported toys, the Transformers grew into a multibillion-dollar global franchise that later dominated the film industry.

4:00 PM on Much Music

Select your lineup for TV local listings

Icons Unearthed: Transformers The Odd Couple Transforming Hollywood

Starting as simple imported toys, the Transformers grew into a multibillion-dollar global franchise that later dominated the film industry.

10:00 PM on Much Music

Select your lineup for TV local listings

Icons Unearthed: Transformers Roll out the Sequels

Starting as simple imported toys, the Transformers grew into a multibillion-dollar global franchise that later dominated the film industry.

1:00 PM on Much Music

Select your lineup for TV local listings