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This series explores the $600 billion global advertising industry through discussions with marketing executives who are driving its evolution. Host Julia Chatterley profiles chief marketing officers at some of the world's biggest brands, taking a look at their careers and business challenges, in addition to how they are spending their significant advertising budgets. The show also highlights technological and consumption trends that are fueling and disrupting the marketing industry. Companies featured include HSBC, Adobe and Unilever.
Upcoming TV Listings for Marketing Media Money
Marketing Media Money Diageo
CNBC explores global drinks giant Diageo's strategies and how it's aligning its portfolio of more than 200 brands with changing consumer trends.
4:00 AM on CNBC Canada
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Marketing Media Money Cannes Lions 2024
Tania Bryer attends the 2024 Cannes Lions International Festival of Creativity; explores how politics, AI and the creator economy are shaping the advertising and marketing industry.
4:30 AM on CNBC Canada
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Marketing Media Money Diageo
CNBC explores global drinks giant Diageo's strategies and how it's aligning its portfolio of more than 200 brands with changing consumer trends.
1:00 PM on CNBC Canada
Select your lineup for TV local listings
Marketing Media Money Cannes Lions 2024
Tania Bryer attends the 2024 Cannes Lions International Festival of Creativity; explores how politics, AI and the creator economy are shaping the advertising and marketing industry.
1:30 PM on CNBC Canada
Select your lineup for TV local listings
Marketing Media Money Circles
Exploring tech start-up Circle's marketing strategies and how it's disrupting the telco industry and winning consumers.
4:00 AM on CNBC Canada
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Marketing Media Money Formula One
With 2018 marking the first full Formula One season in a post-Bernie Ecclestone era, the motorsport's new owners work to reverse the worldwide decline in fans and TV viewers.
4:30 AM on CNBC Canada
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Marketing Media Money Accenture
A discussion on Accenture Interactive's moves in marketing.
4:00 AM on CNBC Canada
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Marketing Media Money Volvo
Willem Marx talks about Volvo's mission to attract new customers without alienating existing ones.
4:30 AM on CNBC Canada
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Michelle Peluso explains how IBM markets what it does.
4:00 AM on CNBC Canada
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Marketing Media Money British American Tobacco
British American Tobacco is transforming from a cigarette business to a consumer electronics business thanks to vaping technologies; James Wright speaks to marketing boss Kingsley Wheaton about how the company's marketing is changing too.
4:30 AM on CNBC Canada
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