Pricing the Priceless

Documentary

Documentary

Did you ever think someone could put a price on the Eiffel Tower, the Great Pyramid of Giza or New York's Grand Central Terminal? That's precisely what engineer Kevin Cook sets out to do in this documentary series. In order to get an accurate value of the iconic monuments, Cook prices each structure in three different ways. He first values the property as a scrap dealer, breaking it down piece by piece and selling it off. Then, using his engineering background, Cook discovers how the building was constructed and how much it would cost to rebuild today. He then values the building's profit and cost margins, as he would if he was buying a company's stock.