The Sneaker Boom
Documentary
Set in the early '90s during the NBA's rise in global popularity, a group of marketing mavericks and advertising execs bet millions on unproven rookies and paired them with wildly creative television commercials.
Upcoming TV Listings for The Sneaker Boom
As Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry.
7:00 PM on Crave1 - East
Select your lineup for TV local listings
As Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry.
9:00 PM on Crave4
Select your lineup for TV local listings